Ward Hanson analyzes the economics and marketing of new technology.    Other areas of interest include the role of competition, policy issues involving the evolving role of interactivity, and optimal product line pricing.  As a pioneer in studying the commercialization and impact of the Internet, he has published research articles, a leading text, and created online courses on Internet marketing.

Dr. Hanson is a member of the Stanford Institute for Economic Policy Research, where he is a Fellow and the Policy Forum Director.  Previous faculty positions include the Stanford Graduate School of Business, Purdue University, and the University of Chicago.  He has a Ph.D. in Economics from Stanford University.

Internet Marketing and Ecommerce

My book Internet Marketing and Ecommerce, available through your bookstore or, of course, online. 

SIEPR Policy Forum

The most recent iiteration of the SIEPR Policy Forum was November 2009.  The title was Using Economics to Confront Climate Change.  Please go to the SIEPR web site for more information, including short clips of the talks. Stayed tuned for information on our Spring event, The Future of the Internet.