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Internet Marketing M395

Ward Hanson

 

 

Welcome to M395!

Ward Hanson Littlefield 350     email  Phone:650-723-8450

Class Sessions
Click on the class session title to get more detailed info.

The class has 4 main modules:

DNI Framework 

New Web Value 

Effective Traffic Building 

Enhanced Marketing Organizations  
  

 
 
 Details

BREAKING NEWS

Schedule (pdf)

Contact Information

Cardean Information

Students Only site (must be registered in class- live in Session 2)

 

Course texts:
W. Hanson, Principles of Internet Marketing, Thomson.   

Packet

Online Readings as listed on electronic syllabus by session

   Click on topics with highlighted dots for further information - PLEASE HIT REFRESH.  Additional recent material may be added to these pages as class session approaches.

Internet Marketing Special Topics.  Above are the session titles we will cover this quarter, with detailed information available on the upcoming sessions.  Module 1 is the DNI Framework setting out the fundamental changes and sources of value that the Net provides to marketers.   Module 2 is New Web Value, focusing on specific opportunities for value creation using online content.  Module 3 is Effective Traffic Building.  Module 4 is Enhanced Marketing Organizations, which combines selling online and important implementation steps..

Each in-depth page contains links to example web sites, current news items, and other fun and interesting items related to the topic of the day.  Links to an upcoming module will appear shortly before we start the module.  Lighter color links are "live", others will be live as we approach that material.