Learning Objectives

Legal Issues Raised by Marketing Actions

Privacy Policies

Interactive Organizations

Example Sites:
Building Privacy Policies

Truste Model Privacy Statement  HTML   Word

Chief Privacy Officers

International Privacy

EU Data Protection Site

Japanese Data Rules

Australia

 

Newstand

___/ 03-01-01\____ Privacy's Guarded Prognosis.   Will health records stay private?  NY Times

The U.S. Federal Trade Commission in May of 2000 issued a very strong call for online privacy, which they summarized in the four principles of notice, choice, access, and security.       FTC privacy site.

• Notice:  Web sites would be required to provide consumers clear and conspicuous notice of their information practices, including what information they collect, how they collect it, and what they do with it.
• Choice:  Web sites would be required to offer consumers choices as to how their personal identifying information is used beyond the use for which the information was provided.
• Access:  Web sites would be required to offer consumers reasonable access to the information a Web site has collected about them, and reasonable opportunities to review and correct it.
• Security:  Web sites would be required to take reasonable steps to protect the security of the information they collect from consumers.

There are some obvious issues raised by the FTC's call.  One, should privacy protection be so much stronger online than it is in the offline world (where very few of these protections apply)?  What would be the enforcement and penalties for violation?  Are these the right balance of protections and useful business value?