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Collaboration and New Product Development 

Learning Objectives

New Product Methods

Collaborative Methods

Impact of Standards

 

 Case: MTR

 

 

 

 

 
 
W. Hanson, New Product
S. Grodin, Permission
Quan-Haase and Wellman
 A. Harmon
Case:  MTR eInstant

Example Sites:
 Standards sites
ANSI
ISO
ITU
IETF
W3c

Information Acceleration Labs
Wharton
Research on New Cars

Beta sites
US Robotics
Microsoft
Cambridge Software
Brooks/Cole

 

Newstand
___/10-26-01\_____      Launching XP, NY Times. 
epinions review of HHonors

 

 

 

 One of the most interesting parts of Net marketing is the continuing challenge of adding new features.  When is a new feature based on the Net ripe for use?  What are the proper cost/quality tradeoffs?  Are there systematic stages to these questions. 

One of the best firms at adding  features, and testing them well, is Intuit and Quicken 

 
 
 

 
 

  

An interesting recent addition to the Quicken family is an outsourced automatic backup of data. An excellent practice for safety, it relies on fast access and low bandwidth costs for it to be feasible.  Pricing is based on what is backed up and how much total storage.  Somewhat surprisingly, the frequency of backup is not a variable.  This is partially a quirk in the payment scheme for bandwidth online.  Receiving traffic does not lead to the same costs as transmitting files, despite the identical technical operation.