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Welcome to Net Marketing - Session 1

Session 1 Learning Objectives

The Technology-Marketing Link

Internet Trends

DNI Overview

Class Admin Details

Cardean Logo
Our Online Course Material
 

 
Readings & Tasks  
 
Pew Report (and UCLA as well)
Wind and Mahajan, "Centaur Awakens."
Monster.com and information theft
Syllabus

Example Sites:
Internet Trends
NUA:  600MM users and growing
NW:  170MM Net hosts - an inflection point?
Top US Sites: The "CNN Effect" goes online
Top Traffic
Content in the World: 1 Exabyte per year
Reaching Profitability: Use by traditional companies.
Economic impact: Big & growing 
Revolution is no Dinner Party: Flop Tracker - Hoover looks at layoffs and slowdowns.

 
Technology & Marketing Links
Ads from different media
Old time radio

 

Newstand & Airwaves
How the Net is changing business, and life.
__/ 03-02\__ Online Surpasses Catalog at J Crew. NY Times, free reg.
__/ 03-02\__ Islam Online, Culture impacts of the Net.  National Public Radio | 3 parts
__/ 03-03\__
The Internet Goes to War, Check out military.com . 
 

 

 

 The Internet is both mainstream and dynamic.  The majority of Americans are online, and it is the information source of choice for issues large and small.  Companies and countries debate how to handle the free flow of information and empowered customers created by the online world. 

At the same time, the Net is growing up.  As the hype and initial frenzy yields to reality and actual performance, it is even more important to combine solid implementation with proper strategy.   

Email:  hansonw@stanford.edu

Questions to think about - Your usage

  • How many separate times did you use the Internet yesterday?

  • What fraction of your travel was booked online versus through traditional channels this past year?

  • How did the Net change the way you shopped during the holidays?

  • What would you miss the most if the Net wasn't available?

  • Finally, what is your favorite offbeat site?